Virtual stores, virtual shopping, endless aisles, personalized promos and content – augmented and virtual reality or AR/VR will make shopping more fun and efficient giving conventional retailers to change their way towards a contemporaneous way. As immersion marketing evolved, the blend of physical and digital, phygital retail is taking the best aspects from each space […]
Augmented reality (AR) and Virtual Reality (VR) bridge the digital and physical worlds by allowing visual content to be seen in a similar way as in real world. AR lets user experience the real world, which has been digitally augmented using computer-generated images, while VR fully immerse people in simulated virtual environments. Trends show online […]
If you have used Snapchat filters and or played Pokemon Go, you have used AR. AR is Augmented reality expands our physical world, adding layers of digital information onto it. AR alters one’s ongoing perception of Reality, VR completely replaces the reality with a virtual one. Imagine when you can create a reality, It’s like […]