Sarthak Bhasin

Boosting Your Bottom Line with Retail Analytics: How to Measure and Enhance Performance

The Importance of Data Analytics in Retail Data analytics is becoming increasingly important in the retail industry, and for good reason. With the vast amounts of data available to retailers, it’s now possible to gain valuable insights into customer behaviour, preferences, and buying patterns. This information can be used to improve sales and marketing strategies, […]
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Retailers can benefit a lot from AR/VR

Retailers can benefit a lot from AR/VR

Virtual stores, virtual shopping, endless aisles, personalized promos and content – augmented and virtual reality or AR/VR will make shopping more fun and efficient giving conventional retailers to change their way towards a contemporaneous way. As immersion marketing evolved, the blend of physical and digital, phygital retail is taking the best aspects from each space […]
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major AR/VR trends

Major AR/VR Trends

Augmented reality (AR) and Virtual Reality (VR) bridge the digital and physical worlds by allowing visual content to be seen in a similar way as in real world. AR lets user experience the real world, which has been digitally augmented using computer-generated images, while VR fully immerse people in simulated virtual environments. Trends show online […]
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