WHAT IS Augmented Reality/Virtual Reality?


If you have used Snapchat filters and or played Pokemon Go, you have used AR. AR is Augmented reality expands our physical world, adding layers of digital information onto it. AR alters one’s ongoing perception of Reality, VR completely replaces the reality with a virtual one. 

Imagine when you can create a reality, It’s like creating a whole new experience. AR/VR can be used by organisations to provide an immersive experience to the employees and customers. The companies can use AR in Trainings, product experience, Live events, Social interactions, customer engagements and so on. Various industries like Retail, E-commerce, Education & entertainment are currently using it for making a huge impact on the customers. Organisations should think about how to leverage AR/VR to provide the best experience, improve user engagement on Apps. 

How AR is going to help me?

AR is going to shape up or enhance the user experience on App or Website. It changes the way the consumer interacts to a whole new level of immersive experience. Augmented reality is related to two largely synonymous terms: mixed reality and computer-mediated reality. AR can be segmented into 4 types of AR. 

  • markerless AR
  • marker-based AR
  • projection-based AR
  • superimposition-based AR 

An organisation can opt for the kind of experience they want for the customers. AR can be used for trainings, Education, simulations, Shopping trails, Filters for your Apps, Product catalogue, home decor, In store experience, gaming and so on. 

Retail and E-commerce remain the best sectors for the Use of AR. Research shows the most popular sectors of AR are: 

  • 60% – Furniture
  • 55% – Clothes
  • 39% – Foods and beverages
  • 35% – Footwears
  • 25% – Cosmetics
  • 25% – Jewelry
  • 22% – Toys 

What extra I should know about AR?

Majority of Augmented reality users fall into the 16-34 age group. Not many are aware of what AR really is yet many people use it everyday basis. 70 million of the Snapchat users use AR lens every day and yet have no clue what AR is. Similar is the case with many Executives, senior managing teams of enterprises. 

Facebook has acquired 11 companies in the space of AR/VR. Google have made significant investments and have acquired two innovative companies. Apple is acquiring AR companies since 2015.

According to a 2018 Perkins Coie survey Other than tech gliches, The biggest obstacle for adopting AR technology is the lack of augmented reality content. What if you have more questions?

Get in touch with us at sales@datanalyticservices.in and mention AR in the subject. We will call you at the earliest 

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