Virtual stores, virtual shopping, endless aisles, personalized promos and content – augmented and virtual reality or AR/VR will make shopping more fun and efficient giving conventional retailers to change their way towards a contemporaneous way. As immersion marketing evolved, the blend of physical and digital, phygital retail is taking the best aspects from each space […]
Augmented reality (AR) and Virtual Reality (VR) bridge the digital and physical worlds by allowing visual content to be seen in a similar way as in real world. AR lets user experience the real world, which has been digitally augmented using computer-generated images, while VR fully immerse people in simulated virtual environments. Trends show online […]